Cialis Maker Eli Lilly Sponsors Sex Workshop

Date: 16th July 2007

Eli Lilly, the manufacturer of the erectile dysfunction drug Cialis co-sponsored a two-day-and-one-night sex therapy workshop at Yonghe's Imore Motel and it was further known that the workshop attracted tremendous media attention with reporters and other mediamen gathering in hordes to catch a glimpse of the event. 

Strikingly, in the workshop, all the participating couples were wearing polo shirts with the Cialis logo and altogether the anti-impotency drug was a displayed object there   along with other items like scented candles and dildos.

The event has been criticized by health specialists for being commercialized and sensationalistic but the couples who took part in the workshop mentioned that the event proved wholly beneficial for them.

Lyu Shu-yu, associate professor at Taipei Medical University's school of public health regards the sex workshop as a straightforward product advertisement by Eli Lilly and therefore describes the sex workshop as “performance" rather than an attempt at medical education.   

With the media covering the workshop event tremendously, Lyu Shu-yu mentioned that similar to the media attention gained by this workshop, a lot of medical news coverage are commercialized and sensational. She also adds that the attempt by pharmaceutical companies to hold sensational press conferences in order to promote their products is a worrying trend.  

Source: http://www.taipeitimes.com