Eli Lilly and Sanofi-Aventis Join Hands For Cialis Marketing

Date:27th March 2008

As soon as FDA (Food and Drugs Administration) approved the once-daily versions for the 2.5 mg and 5 mg cialis dosages, Eli Lilly, the manufacturer of the erectile dysfunction drug Cialis, has decided to join hands with Sanofi-Aventis, a renowned pharmaceutical company, to market the anti-impotency medication cialis to urologists.

According to revelations by an Eli Lilly spokesperson to CNNMoney, the pharmaceutical company has formed association with Sanofi-Aventis on 13th March to market Cialis. He further revealed that because of Sanofi-Aventis`s "strong market position in urology," Eli Lilly has decided to tie-up with this drug company.

With the newly initiated Cialis promotional campaign, Eli Lilly hopes to educate urologists throughout the world by giving them selling support for 2.5 mg as well as 5 mg Cialis dosages.

Source: http://www.mmm-online.com/